souqalmal-com-raises-usd-10-mn-in-series-b-investment has raised USD 10 million in a Series B investment, notable for both its size and the high profile of the investors for a significant portion of that figure.

GoCompare Group plc, which operates GoCompare, joins co-investor UAE Exchange Group (UX Holdings Limited) and lead investor Saudi-based Riyad TAQNIA Fund (RTF), have formed the strategic partnerships with brings all the latest deals on more than 3,200 banking, insurance and education products offered by providers in the UAE and Saudi Arabia under one platform.

“We have been experiencing significant growth in all our markets and our insurance business has increased by 800 percent over the past year. Service optimization and customer focus have also enabled us to slash our customer acquisition cost by 80 percent. However, these partnerships go far beyond funding. GoCompare brings to the table best-in-class expertise and technology; partnering with UAE Exchange gives us fantastic customer reach across the GCC and RTF will help us expand in the Saudi market. We have a powerful shared vision to create a regional platform that will transform people’s understanding and purchase of personal finance products,” said Ambareen Musa, CEO & Founder,

“GoCompare becomes the first international financial services player to make a strategic investment in a UAE-based Fintech company, following the growing trend we’re seeing in other industries, most notably Amazon’s acquisition of Souq and Didi’s backing of Careem, in e-commerce and transport respectively.” she added.

“We are delighted to be making our first international investment with It is the clear leader in financial education and personal finance comparison in the Middle East, and is fully aligned with our mission to help people everywhere to save time and money. With a youthful and tech savvy population, the potential for growth in the region is huge and is the ideal partner for us here,” said Matthew Crummack, CEO, GoCompare.

“We are constantly assessing how we can go that extra mile for our customers and we have watched’s rapid rise with interest. We have a wide customer base of over 15 million customers, to whom we offer a wide range of services at our stores. They look up to us for the convenience we bring to them by partnering with various service providers. We are happy to associate with and are now looking forward to introducing its unique services to this wide customer base across our extensive network.” added Promoth Manghat, Group CEO and Executive Director, UAE Exchange.

“ is much more than a comparison website. Financial literacy is a priority for Saudi Arabia and can play a leading role in this. The company’s personal finance services will also help financial products be more accessible for all in the Kingdom and promote innovation in our financial services sector. We are excited to help share its expertise and extend its footprint in Saudi Arabia,” said Adel Al-Ateeq, Acting CEO, Riyad Capital.

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