Ecommerce specialist in eyewear, eyewa has raised USD 1.1 million from UAE and KSA investors in a seed round led by Equitrust, the investment arm of Choueiri Group.
The ecommerce platform was founded by Anass Boumediene and Mehdi Oudghiri which is expected to to expand operations in the GCC in 2018 with the new investments.
“There is a tremendous opportunity in eyewear ecommerce. It is a proven business model with many success stories in different regions, yet until now, we didn’t have a proper solution in the GCC. Consumers are hungry for better value propositions beyond the traditional brick-and-mortar experience. We plan to make eyewa the reference in people’s mind when it comes to buying contact lenses, sunglasses and eyeglasses online,” said Mr Oudghiri.
“The current business environment is ideal to start a new venture. There is a strong interest for startups, and governments are not only promoting, but also supporting entrepreneurship in the region. We also have seen strong interest from investors across the ecosystem, especially since we are in ecommerce, the fastest growing channel for retail. Thanks to our funding, we are now ready to scale our operations across the GCC, beyond our UAE home market,” added Mr Boumediene.
eyewa aims to change the eyewear retail game by becoming a tech-enabled eyewear specialist in the region. The two co-founders are determined to offer customers an innovative online retail experience; with plans for expansion throughout the GCC by 2018.